BUSINESS CHALLENGE
Young consumers are skeptical of ingredient, sustainability & social initiatives.
HYPOTHESIS
If J&J is transparent about our current progress through authentic digital activations, then trust and consideration will increase.
DESIGN CHALLENGE
Design an omni-channel, digital engagement strategy focused on ingredient, environmental and social transparency. Leverage iterative design practices to evolve your strategy.
RESULT
Healthy Lives Healthy Planet Campaign Click to View Presentation
